Why illustration in branding and advertising?

The impact illustration can have on your branding or ad campaign is life changing. Visuals are the most important and powerful element in a branding identity. It can bring awareness, impact, set a mood and give emotional value to the customer. It can create the message you’ve always wanted!

Some examples why you should consider illustration in your ad campaign.

Customization

Illustration can really help to give your brand character and stand out through typography, a color scheme, style and tone. They are therefor also more flexible to customize than photographs. You can move, delete, add or change elements easier than in photography.

Cheaper than photos

However stock photos can be a great way to save some money in your add campaign, it is possible you are using recycled photos that you see elsewhere on the internet. If you do use photography, you need a model, a stylist, a set, clothes etc. These are all extra costs you don’t need when you use illustration. With illustration you are sure every image is unique, creative and designed to suit your brand identity.

Storytelling

Illustration is a great way to tap into the emotional reaction of your audience. Let the customer use their imagination when they see your brand and evoke more empathy. This way you create a certain connection and make the experience more memorable.

Education

Through infographics off all kinds it’s easy to teach the customer in an informal, relaxed or even comic way how the product works without reading any texts.