Uplifting women in design

In march 2023 on International Women’s Day, me, Simone Doesburg, Levien Lodders and a group of female creators came together to open a two-day pop up store in Amsterdam. We wanted to support local creative women and on top of that donate 10% of the proceeds of our work to the Free a Girl foundation.

At the Prinsengracht a company called ‘Lifely’ helped us out and supported us to organize the event in their entrance space. We were thrilled about the nice atmosphere and could’t wait to build up the pop-up store.

We were in the middle of planning this event and although a lot went well and everybody was excited, we realized that planning an event 6 weeks in advance is a bit short notice... But we liked having a challenge! See the results. It was a lovely successful weekend.